Framing the shot
When taking pictures, be sure to fill the entire frame of the picture without the car being cut off. It is good to practice to leave a slight, but big enough bezel around the car edges as some classified websites might cut away the edges of your submitted pictures to fit their format. When taking full body shots of the vehicle, fill the frame of the camera with the car body until you see the sides touching the edge of your camera viewfinder, then take two steps back or zoom out about 20% and take the picture.
Don’t limit yourself to exterior shots. Include a variety of photos of both exterior as we as interior photos of the car. Try to post about 10 pictures, but at least the following 4 pictures for your classified ad.
A side frontal shot (This should be your featured image – The most common angle people are accustomed to when browsing car ads it gives a good look at both the front and the side of the car.)
A huge variety of pictures shows potential buyers that you aren’t hiding anything. It is often hard to determine how good a picture is on the camera display. To increase the likelihood of getting great shots, take as many pictures as possible which can then be narrowed down further when viewed on a computer.
Used car buyers are very shrewd and will quickly get frustrated with pictures that are dark, blurry or lack detail. Make sure your photos are clear enough to accurately show the condition of the vehicle. Posting poor quality pictures might hurt your ad and buyers will promptly move on to the next car. If you are selling a good quality car and are aiming to get top dollar for it, you’ll need to prove your car’s condition with quality photos.
Lighting From dusk till dawn
The best time to take a picture of your car is in the early morning or late evening. During dusk and dawn, the sun is low and hence provides a warm glow, free from contrasting shadows and bright glare from the sun. Photos were taken on a cloudy day also tend to work well, as there is less glare.
Ad an interesting angle to your shots – don’t just walk back until the car fits the camera viewfinder and snap! Be creative and try and get away from normal eye-level shots. Play around with very low shots, high shots, offsetting the car in the frame or tilting the camera slightly. Photos from the top can create especially attractive shots and also allow the photo to capture multiple angles of the car. Make your pictures stand out from the rest by switching on the headlights or turning the front wheels slightly outward.
Capture the details
Often, some of the most beautiful features of a car can be seen in the finer details. Focus on getting close-up shots of unique features of the car from various angles. Highlighting the special or unique features with your pictures will show prospective buyers what you love about your car and why it might be different from the many other similar listings. If you feel it might be a selling point, show a picture of it!
Finally, buyers also want to know what’s wrong with the vehicle. If there are scratches, dents or other issues with the car that you do not intend to fix, don’t be afraid to post pictures of it. This helps build your credibility and will eventually be revealed when a buyer comes to look at your car.
Some buyers might request to see more photos via email before committing to a viewing or test drive. This is not an unreasonable request and you should be prepared for it by having some additional good quality photos available.
By following the guidelines above, you should have good quality pictures that highlight your car’s best attributes. By posting great pictures, it is likely that you would see more interest from buyers and potentially sell your car or buy used engine parts that much faster!